Rainmakers Press Release
For Immediate Release: April 2, 2008
Contact: Joe Newman, Vice President, Little Rox LLC
Phone: 317-844-7502
Email: jn@littlerox.com
URL: www.littlerox.com 

Contact: Ron Sukenick
Phone: 317-216-8210

INDIANAPOLIS, IN:  April 2, 2008 – Two Indianapolis-based entrepreneurs, Ron Sukenick and Joe Newman, have developed a creative idea to help bring peace, hope and security to the world. The pair has introduced Little Rox (www.littlerox.com), a "rock in a box" that delivers a message based on character traits.

According to Sukenick, "Joe and I conceived the idea while having lunch. We felt that if people worldwide ser to adopt character traits like benevolence, deference, dependability, forgiveness, generosity, honesty, humility, etc., it would have a significant impact on mankind."

"So, we assigned different rocks like granite, obsidian, sandstone, shale, marble, etc., a different characteristic," added Newman. "And we're launching our campaign with a percentage of the proceeds to go to organizations that stress character development."

As Granite, one of the 20 rocks featured said, "It is an enormous project with 6.6 billion people in the world, but there are more rocks than people and we can get this message out...Little Rox Can Make a Big Difference."

Ron Sukenick is currently President of the Relationship Strategies Institute (www.relationshipstrategiesinstitute.com). Joe Newman is currently CEO of the American Basketball Association (ABA) (www.abalive.com). For more information, contact Ron Sukenick at 317 216 8210 or Joe Newman at 317 844 7502 or email rs@littlerox.com or jn@littlerox.com or visit www.littlerox.com.