After over a year of cold calling, I can relate to Pete’s beliefs.  I have tried just about everything.  I had moments of success, failure, blind luck and embarrassment.  So when I attended Pete’s webinar two months ago, I was so excited about his approach that I signed up for his Gold Calling Club before the hour was over.

Pete’s system is extraordinarily simple.  He believes that the cold call is not about selling; it’s about generating enough attention to get a yes (an appointment), or a no (a confirmation of the lack of need).  It’s about weeding out maybes and the wrong people.  It’s about skipping the fluff and getting to the heart of the matter, which benefits both the prospective client and the seller.

Pete’s Gold Call Club is a membership that provides four small group conference calls per month, access to the web site, email support and a user forum.  The interaction with other attendees during the conference calls is as valuable as Pete’s instruction and insight.  Results?  I feel as though my effectiveness has increased 100%.

I’ve learned through Pete that the beauty of cold calling is the personal, one-on-one communication with a prospective purchaser of your services.  No amount of marketing, networking, web savvy, or search engine optimization can replace it.

You can find Pete and his system at www.goldcoldcalling.com

Doug Theis is Senior Vice President of Business Development at Lifeline Data Centers in Indianapolis.  Lifeline provides off-premise data centers facilities and services to companies who bet their business on their computer systems